Audible // Alice in Wonderland
Down the Rabbit Hole, en Español
When Audible set out to debut Lewis Carroll’s timeless classic in Spanish—narrated by the magnetic Aislinn Derbez—they needed a creative ally fluent in both storytelling and culture. They chose MAkinÉ to craft an integrated campaign that would hook bilingual audiences from Miami to Monterrey.
We let the cover art bloom into an electrifying color palette and swirling animation loops—think roses that wink, clocks that melt, and cards that cartwheel across the frame. Every asset flowed from this core visual DNA, so one glance whispered “Wonderland” in fluent Español.
Art Direction
Reimagining Wonderland
MAkinÉ didn't just translate —we created and amplified the story, by merging cultural insight with design precision. In this campaign we had the opportunity to help Audible invite a new generation of Spanish-speaking dreamers to tumble into Wonderland, honoring the classic cel-animation style.
