Audible
Hilde Krüger // Integrated Campaign
Crafting Identity in a World of Secrets
The story of a foretold exile
For Audible’s Hilde Krüger, we partnered with one of the most ambitious narrative launches of the year, an espionage saga set against the shifting tides of World War II. Anchored by stellar performances from Gael García Bernal, Ilse Salas, Alfonso Herrera, and Raúl Villegas, the series demanded an identity that could hold both subtlety and suspense.
MAkinĖ led the creative direction across trailers, audiograms, and bespoke social executions, crafting a visual language that mirrors the themes of power, secrecy, and identity. Our goal was to reflect the complexity of the story while elevating its emotional core in every touchpoint.
Direction
Design
Graphics
Expanding Narrative Through Animated Audiograms
For the audiobook Hilde Krüger. MAkinĖ Studios produced a series of animated pieces -also known as audiograms- that go far beyond simply animating the text. The visuals bring the audio to life, expanding the experience with striking imagery of the Third Reich and the distorted worldview of Nazi Germany. The result is a series of images that are both powerful and memorable.
