Audible // Punto Rojo, Punto Azul

Audible //
Punto Rojo, Punto Azul

Love Across Worlds, Animated for Impact

When Audible set out to tell a love story across planets, between Earth and Mars, they tapped MAkinĖ studios, to develop a bold visual campaign that could carry both the emotional weight and sci-fi edge of Punto Rojo, Punto Azul.

We created an elevated cinematic toolkit for the series: trailers, key art, and motion design that captured the poetic tension of distance, longing, and belonging. Our approach blended storytelling with design precision, bridging interplanetary romance with grounded, emotionally resonant visuals. The launch felt timeless, soulful, and impossible to ignore.

Creative
Design
Editorial
Animation

From the Cosmos to
Times Square

Our process began with a striking visual identity, designing a bold, cinematic cover for Audible’s platform that captured the emotional weight of this interplanetary love story. To build anticipation, we launched a full-funnel campaign: an animated teaser ignited curiosity, amplified by a one-of-a-kind drone light-show-simulation, and culminated in a show stopping reveal in Times Square and Miami. The Time Square piece lit up the city, layered with symbolism, sparking visibility, emotion, and conversation. Backed by glowing reviews and a powerful audience response, Punto Rojo, Punto Azul transcended sci-fi. It became a cultural moment.