Audible // The Undoing of Alejandro Velasco

Sexy and irresistible, with a touch of murder

The first novel by Diego Boneta became a standout Audible Original. Bold, ambitious, sexy, and full of twists, the story demanded a sophisticated campaign.

The visual inspiration came from the book cover. From there our team at MAkinĖ designed and animated a trailer and audiograms that reflected the style and depth of the story. The aesthetic celebrates the mystery genre, adding visual elements that reflect the book’s sweeping narrative arc.

This campaign was also produced in both English and Spanish to reach a broader audience.