Avatar // The Way of Water // Bespoke Social

The Social Genesis of The Way of Water

During the two years leading up to the premiere of Avatar: The Way of Water, we partnered with Lightstorm Entertainment in creating all the social media pieces designed to reinvigorate excitement and build new hype for the long-awaited sequel. The strategy paid off, big time. Avatar: The Way of Water went on to become the third-highest-grossing movie of all time.