Disney Channel // Monstober

Gold Winner

Spooky Fun for the Whole Family

Monstober is Disney Channel’s festive Halloween franchise—a playful programming block filled with spooky, family-friendly fun. Designed to delight audiences of all ages, this seasonal celebration invites viewers into a world of mischief, magic, and monsters, all wrapped in the unmistakable Disney charm. Inspired by the master Disney Channel rebrand, created by MAkinÉ, Monstober’s visual identity plays with rhythmic repetition and layouts rich in negative space. Typography takes center stage as a hero element, driving both structure and storytelling.

Graphic Package
Logo Design
Multiplatform Design
Motion Graphics

Graphic System

Our team crafted a distinct brand architecture for Disney Channel, defining how the visual identity and graphic system adapt across platforms and franchises—from broadcast to social media, TikTok-ready assets, out-of-home, and retail applications. It was crucial to reflect Disney Channel’s spirited energy in every touchpoint, so we combined bold motion graphics, vibrant color palettes, and iconic Disney elements to create a look that’s both fresh and instantly recognizable. The Monstober package was created making sure it was in alignment with the new brand system, which truly shines all year long.