Disney Channel // Rebrand
A Bold New Look for
Disney Channel in 2025
At MAkinĖ studios, we thrive on pushing creative boundaries, and the Disney Channel 2025 rebrand was one of our most ambitious and exciting projects to date!
This multi-platform graphic system was designed to be as dynamic as the brand itself—seamlessly adapting across broadcast, social, digital, print, and retail.
The new visual language blends gradients and negative space to create depth and a sleek, modern feel, while the repetition of iconic Disney elements like the "D," Mickey ears, and script reinforces the brand in fresh, unexpected ways.
This collaboration is a testament to our long-standing partnership with the incredible Disney Channel team—a team that continuously embraces innovation and trusts us to bring their vision to life.
Design
Design System
Our team crafted a distinct brand architecture for Disney Channel, defining how the visual identity and graphic system adapt across platforms—from broadcast to social media, TikTok-ready assets, out-of-home, and retail applications. It was crucial to reflect Disney Channel’s spirited energy in every touchpoint, so we combined bold motion graphics, vibrant color palettes, and iconic Disney elements to create a look that’s both fresh and instantly recognizable. We also built seasonal packages for Halloween and the holidays, ensuring the new brand system truly shines all year long.
Typography
The typography takes center stage, becoming more than just words—it’s an integral part of the brand’s personality. And with a bold new color palette featuring vibrant gradients, repetition, patterns, striking contrasts, the rebrand delivers a look that is both cutting-edge and unmistakably Disney.
Typographic
Motion Behaviors
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Social Media System
To bring Disney Channel’s new identity to life on every scroll, we engineered a Social Media System that translates the brand’s electric energy into thumb‑stopping moments. Think punchy motion loops, swipe‑ready carousels, and TikTok‑optimized vertical stories—each powered by a vibrant color spectrum, dynamic gradients, and the unmistakable “D” and Mickey ears. Modular templates let creators mix‑and‑match elements in seconds, while seasonal overlays (from spooky to sparkly) keep feeds fresh year‑round.
