Disney Channel // Family Movie
Movie Night, Super-Charged
As Disney Channel unveiled its bold new identity, we had the privilege to develop, they also needed a flagship content package that screamed family time without whispering same old. Our mission was to craft a cinematic toolkit—on-air, social, and everywhere in between—that fits seamlessly inside Disney’s fresh brand system and still sparks popcorn-worthy excitement.
Design Magic
We purposely created the Family Movie package based on the visual foundation of the Disney Channel rebrand. Our team designed it using the same animation behaviors, gradient treatments, and dynamic cuts established in the master brand—ensuring visual cohesion across the network.
To bring the movie theme to life, we integrated iconic Disney elements like searchlights and star motifs. As a nod to the brand’s cinematic legacy, the legendary Disney castle was featured as a storytelling anchor—seamlessly tying the package back to the heart of the Disney narrative.
