Audible // The Big Lie // Integrated Campaign
For our fourth collaboration with Audible, we were asked to design and produce the 360 campaign creative elements for their new original series “The Big Lie”, based on true events that took place in 1954 when the FBI went against a Hollywood Production, set to premiere at the TRIBECA Festival 2022.
Thinking
Audible reached out one more time to collaborate with MAKINE to design and produce the creative assets for the 360 campaign launch of their new audio series The Big Lie. The series features a high profile cast, but there was no time to produce original images with the talent, so our design and creative skills were put to the test.
Doing
MAKINE wrote, designed and produced the key-art, all digital and social media assets and fully animated trailers to support the launch of The Big Lie. Inspired by film noir and aesthetics popular in the late 50’s, the campaign focuses on the star power of the series, as well as the strength of the story itself. The result is a very strong and memorable campaign that feels perfectly current while celebrating the era during which the narrative takes place.
Social
Graphic Exploration
