Audible // Snoop: From the Street to the Suites // Integrated Campaign
Audible invited us to create the visual elements for the campaign of the launch of Snoop Dogg’s audiobook “From The Streets to The Suites,” using an existing color palette and photos pre-approved by the artist. We wanted to create a spot that felt as cool, irreverent and memorable as Snoop himself. And that was a tall order.
Thinking
The idea of an original animation that would allow us to bring to life some of Snoop’s memories was something that happened very early in the process. Animation would provide us with the flexibility to adapt the narrative, while creating a unique style that would be unforgettable, fun and fresh.
Doing
We achieved this by using 2 1/2 D animation, with characters designed for the spot, and an aesthetic that felt fresh and strong. A great sound design that highlighted some of his most fun and interesting memories was the first step and then added visuals to reflect his recollections. What a thrill and honor to have been part of this launch.
Social // OOH // Audiograms
Graphic Exploration
