DISNEY // DESCENDANTS: Royal Wedding // Promo Campaign + Branding
Descendants: The Royal Wedding is an animated special and a tribute to the beloved franchise star Cameron Boyce, who died of complications from epilepsy in 2019. Once again Disney asked MAKINE to create their promo campaign, branding and tool kits for the new special.
Thinking
MAKINE was asked to create a series of teasers to introduce the animated special of the Descendants to their fans, who have only seen the live action franchise. In addition, we also created a branding package and tool kits to be used across all other marketing.
Doing
We created (2) :15s fully animated teasers to introduce the fans to this new Descendants animated world. We used cell animation to create a more visually abstract piece for the first teaser in order to establish the mood, look and feel. However, since we didn’t have access to the characters, we relied on recreating elements from the franchise such as: rings, dragons, lizards and crowns. Once we had access to the final art of the characters, we were able to incorporate it in our second teaser. We also decided to showcase Hades’ character by animating his eyes with his distinct blue flame. All of the elements created for the teasers and other assets were also part of the branding and tool kits delivered to Disney.
GFX Package
Exploration
