MTV // Missing Pages // Campaign

MTV's “Missing Pages” campaign, this time celebrating Women’s History Month.

Thinking

MTV came to MAkinÉ to create a consistent look and feel for its Missing Pages campaign. This campaign focuses on celebrating the many of the groups that are part of the fabric of this country such as: Women, African Americans, Latinos, Asian Pacific Islanders, Arabs, and many others. These pieces beautifully highlight amazing organizations and some of the people that paved the road to a more just treatment and rights for all in the USA.

Doing

MAkinÉ developed and established the design, look and feel to celebrate Hispanic Heritage Month, and this was expanded to all other campaigns during the year. Archival images and simple, yet striking, designs make each piece of the “Missing Pieces,” campaign truly memorable.